Hebron University Journal - Hebron University Journal for Research - Volume 14, Issue 2, 2019 - The determinant strategies of green products in industrial companies in Palestine

Hebron University Research Journal



This study aimed at identifying the most significant determinant strategies of green products development in industrial companies in Palestine, based on the dimensions of Philosophy of enterprise, density of exports, market characteristics, and characteristics of decision-makers. The study population consisted of the companies listed in the records of Hebron Chamber of Commerce and Industry that have excellent class and whose number reached (100) from different sectors. However, based on a random stratified sample, the sample of the study consisted of (60) industrial companies. To achieve the objectives of the study, the descriptive analytical method was used. A statistical questionnaire, which consisted of 41 paragraphs, was prepared for this purpose. Additionally, several statistical methods were used. These methods included the descriptive statistics, such as arithmetic averages, standard deviations, and analytical statistics, such as multiple regression and simple regression The study findings showed that the most important determinants to adopt the strategy of developing green products in industrial companies are those that are related to the philosophy of the companies to conserve the environment. The study recommended the need to develop green products in the companies surveyed to replace their traditional products.

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