Course Description

25101   Introduction to Media

The learner in this course studies a general overview of the communication science, media, the definition, origin and evaluation since the past to the present, their importance in the society, their various branches and functions. The learner also studies public opinion, the ethics of media work, the factors affecting media and difference between propaganda and media.

25102   Media Language in Arabic

This course aims to enhance the learners' linguistics abilities, through studying the methods of expression used in the press language, radio (audio – visual), focusing on the syntax and the sentence control, advancement and delay in addition to the use of punctuation and their role in reading and reciting.

25103   Research Methods in Media

This course aims at clarifying the meaning of the scientific method, how to define the research problem in the field of media, its assumptions, questions and the population of the study with its various dimensions, the types of media studies (exploratory- descriptive- field- experimental- historical). Research methods include: the historical method- survey- comparative- study case, data-collection instruments (content analysis- questionnaires- observation- interviews) and how to verify sources and references used in the study and write the final report of the study.

25211   Theories of Media and International Media

This course includes theories of media, both old and new, with a focus on the theories of media influence, the concept of international and Arab media, the means of international media, and regional and international organizations and associations

25214    Palestinian Media    

This course explains the origin and development of the Palestinian media in their various forms: journalism, radio, television, electronic media and the study of the content of these means within the overall framework for the growth of the community.

25221   Communication and Public Relations

This course aims to provide the learners with a clear background about communication, its types, levels, forms, properties, fields, activities, material and symbolic environment, the obstacles of the communication process. Public Relations in terms of upbringing and development, the principles and foundations, and its importance. The course also reviews the functions, planning, activities and characteristics of public relations personnel.

25231    News Sources    The student in this course studies the news concept, its sources, functions and conditions. It also focuses on the functions of news gathering and formulation. The student will be trained on the techniques and technical of news gathering.

25242    Art of Photograph    

This course aims to introduce the students to the origins and evolution of the art of Photography, the scientific bases of photography in terms of the types of cameras used , camera parts, technology and modern techniques in digital photography, how to use the different lenses and their respective advantages, in addition to the use of lighting, the study of press photo in particular, the nature of the photographer's work, the factors that determine his success, and practical training on photographing  journalistic topics.

25243    Lighting and Television Photography

This course aims to introduce the students to the basics of television lighting in terms of the sources and types of lighting, persons lighting, groups lighting, decoration lighting , achieving balance and light control. Moreover, it enables the student to know the parts of the television cameras, lenses, camera tripods, camera operating and adjusting, and to know the sizes and types of shots, angles of television shooting, in addition to the principles and methods of forming the artistic image according to the content, ways of thinking visually.

25263   English for Mass Media

This course aims to develop the students' ability in English language skills used in the media field, with a focus on reading and conversation skills, in addition to the specialized terminology and grammatical structures which are common in the media.

25265    Hebrew for Mass Media  

This course is designed to focus on the four basic skills and the media concepts and terminology, and to merge these skills to enrich the linguistic competence in Hebrew for the media students.

25266    French for Mass Media

This course aims to develop the capacity of the journalism and media students in the French language used in the field of media by relying on the use of language skills through focusing on reading, conversation and adjusting the specialized terminology of the media. Moreover, there will be a focus on the writing skill by teaching the students the basics of journalistic writing such as briefing news, breaking news, headlines, and newspapers reports, as well as how to gather information from audio and video sources. Besides, the course will introduce some of the specialized terminology related to the journalistic directing and photography.

25281    Computer and Internet applications in Media  

 This course includes theoretical and practical training on the use of computer, its various uses in media missions to enable students to deal with the computer professionally and competently. The students are trained to use the computer and its various programs used in media. Moreover, they are trained on the processes of video and audio mixage, and the text and movement in a media product / multimedia.

25313    Athletics and Mass Media

This course attaches fundamental interest in the sport as being one of the most popular content of broad popularity and methods of sport media  in covering sports events and occasions, and the mechanism of communication with sport community and the professionals in sports fields.

25316   Israeli Mass Media

This course aims to identify the genesis and evolution of the most important means that the Israeli media published and broadcast in Arabic and Hebrew (newspapers, magazines, radio, and TV) both governmental and private. This course also sheds light on the nature of the Israeli media and its internal and external propaganda methods.

25322    Propaganda and Public Opinion

The definition of propaganda, its origin and evolution , types, methods, behavioral aspects of propaganda and media , some of its modern political patterns, public opinion, its development, methods of composition and its role in the society , the types of public opinion, the influence of public opinion on public policy, the relationship between the media and public opinion and the importance of public opinion for the political and social institution, media and public opinion, the methods of measuring public opinion , public opinion researches.

25322    Press Editing (1)          

This course aims to train students to recognize the basic roles of modern journalism, commentary and article in their different theoretical and practical forms in terms of concept, composition and interrelationships between these arts. Students are trained on how to identify the idea, then gathering material and composition. Moreover, studying analyzing and criticizing of some examples of comments, interviews and articles published in newspapers and magazine.

25333    Press Editing (2)            

This course aims to give students a clear detailed background about the concepts of the written investigations and reports, their various arts, including the training of students on the stages of gathering material and their employment in producing the successful media material.

25334     Press Directing         

This course deals with the design concepts, theories, elements, and cognitive visual and aesthetic variables. The typographic elements, their functions and uses, the newspapers technical editing with reference to the differences between the editing of the standard and tabloid newspapers and magazines. The exposure to modern techniques in design, editing , photo processing by using the related computer programs and being introduced to the different editing schools.

25335    Media of Finance and Economy

This course introduces a study and practice to cover the financial and economic affairs in modern journalism. The focus is on the specialized press in finance and economics with a study of the publications issued by public or private institutions in the field of economy, investment, stock and all affairs related to economy, free business and the market.

25335    Reportage and Reporting   

This course aims to introduce students to the mechanism of the  production of radio and television reports. There will be analysis and evaluation of different models of television and radio reports, with emphasis on practical applications.

25345     Computer Mixage and Montage

This course aims to introduce students to computer technology in the field of TV editing and mixage, in addition to train the student on the software used in the local markets.

25346    Preparing Programmes/ Writing Non – News Script     

This course intends to introduce rules for radio and television writing, the accompanying writing to audio and video material, identify the basic principles of writing for both audio and video through the preparation of cultural program text, entertainment and drama ,public programs, specialized programs and documentaries.

25347   Art of Mixage and Radio Directing  

This course aims to introduce students to the techniques for processing human voices and sound effects, music recording and composition and mixing with radio material, creating impressions: amplification, resonance, echo…. It also illustrates the technical aspects of radio programs directing, ways and methods of directing.

25348    TV and Radio Drama

This course introduces the dramatic arts of the human life in its various types, in addition to the use of dramatic structure in radio and TV production, and  focus on the study of aesthetics of drama, and the ways to implement both the tragedy, ,melodrama, comedy or the historical drama. Students are trained to criticize and analyze some of the dramatic tasks and the production of short dramatic activities.

25354   Mass Media Ethics and Laws ()  

This course introduces the laws and ethics of media work for professional, responsible and honest media performance by understanding the laws and ethical dimensions of journalistic work in the context of norms, ethics and morals conducted in the society. This course also considers the different laws and regulations that govern the media work. It also reviews the codes of ethics and moral obligations that restrict the work of the communicator so as not to deviate from the correct frame of the profession, the credibility of media, news evaluation. Direct and indirect distortion of the media materials, the relationships between media and the existing authority, the position of media towards the community's concerns and issues, the right to obtain news and information, the protection of news sources, the governmental influence on the media and the impact of the communicator.

25364    English for Mass Media (2)       

This course is a continuation to the English for Mass Media (1). It aims to develop the four language skills used in press and media with emphasis on the writing skill. Students should know the rules of press writing, its methodology. It includes brief news, breaking news, headlines, interviews, broadcast news ( news for radio and TV) and writing journalistic reports.

25365    Art of Reciting and Speech

This course aims to introduce the traitsof the successful broadcaster or presenter in terms of composition, performance, presentation, controlling his work and what he submits to the listener and  viewer. Students are trained on the TV presentation and deal with the TV Camera and the Microphones inside and outside the studio. The presentation on TV, the difference between the TV presentation and the rhetoric presentation. Interview, types of interviews, arts of interviews, questions formulation, the interviewer, spontaneity and agility in conducting the interview or the dialogue.

25417    Contemporary Mass Media Issues  

This course takes the form of seminars. Its vocabulary is designed in accordance to the developments in the semester that precedes the course. The department board determines the existing issue, its content and the faculty member who will teach the course.

25418    Media campaigns

This course aims to introduce students to ways of successful media campaigns in the areas of political, economic, social, environmental and others from conception, planning and providing the resources and ending campaigns.

25421    Arts of Advertising 

The definition of advertising, its fundamentals, the types of advertisements, advertising campaigns, the different technical aspects of the design, the production of advertisement, the potential for success, its impact on the services and the economics of the media institution.

25442     Art of TV Montage and Directing        

Students are introduced to the types of editing (Montage); linear editing and non- linear editing. The techniques for the immediate and subsequent editing, where, when and how to move from one shot to another. Methods of editing: cut, dissolve, fade in, fade out, mix, wipe. The sequence of scenes: the sequence scenes and assembly scenes. TV directing and the importance of director and his role in the team work. Identify theoretically and practically all artistic work: decoration, lighting, clothes, make up, the relationship between directing and script. Learning the various techniques for directing, the relationship of editing with directing, unity aspects, rhythms, and ways of treating scenario or script.

25443    News in Radio and Television (Broadcasting News)    

This course aims at introducing the principles of writing and editing news for means of audio and video. Students are introduced to the concept of the broadcast news, sources and trained on the preparation steps and methods of preparing news contents, reports, and audio and video field reports. Newscast writing, preparing, and production in radio and television. Practical applications on the art of news work.

25452     Documentary Films     

This course deals with the how and methodology of the documentaries' production starting with the idea or problem until the post production, the student studies the different ways of initial or primary search, the data or material collection, dialogues and interviews, and the installation of documentary material and information in terms of sound, image, music, decoration and directing.

25462    Applied Linguistics  for Media    

This course aims to improve the performance level of students in the basics of Arabic grammar and to develop their language skills. Since language is a means of communication, this course has focused on the practical rules that the learner needs to express himself in a perfect language: written and spoken, and to avoid the common mistakes and grammatical abuses in language. The language structure employed in the media; vocabulary, phrases, style, phrases combination, sign language, the relation between signals and speech, the word combined with movement, the beauty of expression.

25463    Introduction to Theatrical Arts      

History of the theatre, types of theatre, the objectives of each type, the types of plays, the importance of theatre socially and culturally, the functions of theatre, theatre elements: script, actor, decoration, clothes, lighting, director. Studying different models to identify some of their component parts.

25314    Graphics for Media

Student learn the most contemporary trends in graphic design. The design process and its components. Graphic design from concept through to final artwork. Applications of graphic design in print media, television and interactive. Digital design software such as "Photoshop" and "Ilstreetr" and others. . And software design of web pages. Construct Web sites. Employment for the purposes of building design, databases, graphics, maps and advertising. Practical applications

25442    Art of public Relations     

This course aims to give student a clear and detailed background about the skills and art of writing for public relations using the different media means; print, audio, and video. As well as writing press releases, investigations, interviews, writing pamphlets, handbooks and different publications for both internal and external audiences. The course, also, deals with writing quarterly and annual reports, speeches, and internal memos. The students are trained to write and edit for advertising purposes in accordance with the conditions and standards adopted by the advertising text.

25492    Practical Applications in Radio and TV Production    

This course aims to enable the students to prepare selected material for the production of radio and television, surveying and analyzing the various elements and angles of the produced material, then producing the material in a technical creative meaningful framework.

25213    Arab Media

This course aims to give the students the general characteristics of media in the Arab world, in addition to the definition of the Common Arab Media, the association or organizations that adopt the accomplishing of the Common Arab Media Corporation in the Arab world and abroad. As well  as the course aims to study the disadvantages of the Arab media and the ways to develop it.  

25493    Seminar      

This course aims to enable student to prepare material selected for production after the survey and analysis of various elements and angles, understand and accommodate the multiple meanings and dimensions of this material. Producing the material in a technical creative meaningful framework taking into consideration the theoretical and practical parts of the topic ( the practical part is a completion and support for the theoretical part) in order to develop and support what the student has learned of basic principles, techniques and arts during the years of study.